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August Chapter Meeting - Specializing in Salesforce as a BA

Wednesday, August 17, 2022 -
6:00pm to 7:30pm

Specializing in Salesforce as a BA 

IIBA Palmetto & Southeast Michigan Chapters
Joint Virtual Meeting

Wednesday, August 17, 2022
6:00 PM - 7:30 PM EDT (GMT - 4)


With Salesforce’s share of the customer relationship management (CRM) marketplace growing by leaps and bounds each year, the demand for trained Salesforce professionals is higher than ever. For BAs, specializing in Salesforce implementations offers some unique career opportunities and challenges.

Join us as Stuart Edeal, a Salesforce MVP and IIBA-certified technology leader, offers a discussion on how Salesforce uses Business Model Canvas for its own Enterprise Architect team. Also, learn how you can get started or improve your Salesforce skills and consider earning the new Salesforce BA certification.

Learning Objectives:

  • What is Salesforce, and why are Salesforce professionals in high demand?
  • What responsibilities do BAs have on Salesforce projects?
  • How can BAs get started or improve their Salesforce Skills?
  • Does Salesforce have a BA-specific certification?

Price:  F R E E

Education Hours: IIBA 1.5 CDUs (1.5 PDs - Only for ECBA exam applications)

Location: Online via Zoom

Stuart Edeal, CBAP, CPOA, Salesforce MVP

Speaker: Stuart Edeal, CBAP, CPOA, Salesforce MVP

Stuart Edeal [https://www.linkedin.com/in/sedeal/] is a Solution Architect at Thrivent Financial. He has 25 years of business analysis, technical writing, and technical support experience in many industries and focused the last 12 years of expertise in the Salesforce.com domain.

In addition to earning two IIBA certifications (CBAP and CPOA), Stuart is certified in ITIL v3, and as a Salesforce MVP, he holds 27 Salesforce-specific certifications.

Stuart lives in St. Paul, Minnesota, with his wife Diane and son Frank. Stuart serves on the CTE Advisory Board for the St. Paul School District as a technology industry advisor. He also volunteers with local schools to help provide career pathways for Minnesota students.


Event Details: 
Specializing in Salesforce as a BA
Event Location: 
Online via Zoom
Stuart Edeal, CBAP, CPOA, Salesforce MVP